Deep Purple's new video for the song ''Vincent Price'', their first video clip in over 20 years, shows their humorous side with a black-and-white horror film homage and has just premiered online. You can view it below. ''Vincent Price'' is taken from the group's latest album NOW What?! which came out in April.
The single Vincent Price will be released on June 7th as download, CD single and 7" transparent vinyl and includes the song "First Sign Of Madness", which was recorded during the NOW What?! sessions but not included in the final selection.