Europe - Share New Music Video
Hard rock veterans Europe are exicted to present new official music video for the track "Turn To Dust". The song is taken from the band's latest studio record, Walk The Earth, released back in October, 2017. This animated video clip was produced and directed by Craig Hooper and is now available for streaming.
Joey Tempest commented: "This song idea has been brewing for over ten years. When recording our latest album, Walk The Earth, in Abbey Road Studios, the inspiration finally kicked in to finish it. Originally an idea and labour of love of Mic Michaeli's , the video was meant to touch on emotions and observations related to the Life and Death of your near and dear ones, the circle of life if you will, but it turned out to be much more than that as it follows the dramatic journey of the character taken from the artwork on our album cover. Working with Craig Hooper and his animation team was a real pleasure, and after seeing their work on Deep Purple's "The Surprising", we knew we were dealing with true visionaries. We're very proud of the result, especially since it's our first ever animated video."
Director Craig Hooper added: "A video like this is a very difficult thing to get right. The song is layered with emotion and meaning and to capture that in images is tricky to say the least. The band decided the only way to do the song justice was through animation, where images are limited only by your imagination and together we roughed out a treatment. I then took that to Pete Rogers and Helen Pooler at Bait Studio in Cardiff, Wales, who are amongst the best in the world at this kind of thing and we'd already worked with them before for a video for Deep Purple. They brought on board artist Matt Rooke, who immediately 'got it,' and between them they gave life to these ideas and images. It wasn't until the final frame was finished that we saw we had produced something special, something that I hope does a good enough job of representing such an amazing and heartfelt song. That's up to viewers to decide."
Joey Tempest commented: "This song idea has been brewing for over ten years. When recording our latest album, Walk The Earth, in Abbey Road Studios, the inspiration finally kicked in to finish it. Originally an idea and labour of love of Mic Michaeli's , the video was meant to touch on emotions and observations related to the Life and Death of your near and dear ones, the circle of life if you will, but it turned out to be much more than that as it follows the dramatic journey of the character taken from the artwork on our album cover. Working with Craig Hooper and his animation team was a real pleasure, and after seeing their work on Deep Purple's "The Surprising", we knew we were dealing with true visionaries. We're very proud of the result, especially since it's our first ever animated video."
Director Craig Hooper added: "A video like this is a very difficult thing to get right. The song is layered with emotion and meaning and to capture that in images is tricky to say the least. The band decided the only way to do the song justice was through animation, where images are limited only by your imagination and together we roughed out a treatment. I then took that to Pete Rogers and Helen Pooler at Bait Studio in Cardiff, Wales, who are amongst the best in the world at this kind of thing and we'd already worked with them before for a video for Deep Purple. They brought on board artist Matt Rooke, who immediately 'got it,' and between them they gave life to these ideas and images. It wasn't until the final frame was finished that we saw we had produced something special, something that I hope does a good enough job of representing such an amazing and heartfelt song. That's up to viewers to decide."
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