Schammasch - Release Statement Targeting Spotify
You have probably seen all the year-end posts from bands sharing their total of Spotify streams on social media. Swiss black metal vanguards Schammasch have decided to go against the trend - while admitting that they had done it the previous year - and released a statement regarding the popular streaming platform. Their post was concluded with a link for the video of Iron Maiden's "Brave New World".
Schammasch first shared this quote by Daniel Ek, CEO of Spotify:
"Some artists that used to do well in the past may not do well in this future landscape, where you can't record music once every three to four years and think that's going to be enough.....
"The artists today that are making it realize that it's about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans..... I feel, really, that the ones that aren't doing well in streaming are predominantly people who want to release music the way it used to be released."
Then, Schammasch commented:
"He speaks of 'storytelling around the album', because in his world the album itself doesn't have to tell a story. The 'story' he speaks of is the social media story, which is, for the bigger part, the bombardment of valueless hollowness in bright colors, disguised as content.
When he speaks of 'putting the work in', he speaks of the work that has to be put into everything that helps creating that hollowness, everything BUT the content of the album, because in his world, the value of the music can never be measured by its artistic depth, because artistic depth is just a fading gimmick that takes away resources which could be used elsewhere.
"When he speaks of 'releasing music the way it used to be', he speaks of musicians, in his opinion, wrongfully granting themselves the time that is necessary to create a release that inherits a natural depth and quality, because in his world quantity can never be overruled by quality.
"In 2017, Daniel Ek was named as the most powerful person in the music industry by Billboard. The truth is, the world of the Daniel Eks and Jeff Bezoses is the brave new world we're all part of. So let's just forget about Daniel Ek's face again and instead delve into Iron Maiden's classic from 20 years ago: Brave New World (Live at Rock in Rio 2001).
Schammasch first shared this quote by Daniel Ek, CEO of Spotify:
"Some artists that used to do well in the past may not do well in this future landscape, where you can't record music once every three to four years and think that's going to be enough.....
"The artists today that are making it realize that it's about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans..... I feel, really, that the ones that aren't doing well in streaming are predominantly people who want to release music the way it used to be released."
Then, Schammasch commented:
"He speaks of 'storytelling around the album', because in his world the album itself doesn't have to tell a story. The 'story' he speaks of is the social media story, which is, for the bigger part, the bombardment of valueless hollowness in bright colors, disguised as content.
When he speaks of 'putting the work in', he speaks of the work that has to be put into everything that helps creating that hollowness, everything BUT the content of the album, because in his world, the value of the music can never be measured by its artistic depth, because artistic depth is just a fading gimmick that takes away resources which could be used elsewhere.
"When he speaks of 'releasing music the way it used to be', he speaks of musicians, in his opinion, wrongfully granting themselves the time that is necessary to create a release that inherits a natural depth and quality, because in his world quantity can never be overruled by quality.
"In 2017, Daniel Ek was named as the most powerful person in the music industry by Billboard. The truth is, the world of the Daniel Eks and Jeff Bezoses is the brave new world we're all part of. So let's just forget about Daniel Ek's face again and instead delve into Iron Maiden's classic from 20 years ago: Brave New World (Live at Rock in Rio 2001).
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