Mastermind Christofer Johnsson explains: "So, the Beloved Antichrist is ready, let's get on with promotion. We need a video clip. Lori is in the USA, Christian in Argentina, Chiara in Italy, Thomas is touring in Spain, Carlos (the video producer) and his team are in Chile and the rest of us are in Sweden. The budget won't be enough to fly everyone around. To have 4 different green screen sessions and let each person organise it by him/her self is too expensive and also very risky. So that leaves me with two options:
1. Tell the record label we don't have the means to do it currently.
2. Think outside of the box (as we often need to do).
"I've been elaborating with the thought of Beloved Antichrist as an animated film. It could be just one of many crazy ideas I've had over the years that never got realised (sometimes sadly, sometimes for good reason). Or who knows? Either way, it gave me the idea of making an animated video clip and thus both solve the problem with people being spread around the planet and do something different at the same time. Which of course gives people something to talk about - the best promotion you can get."
