Soen - 'Monarch' Video Out
Sweden's Soen have unveiled the captivating yet unnerving video for the song "Monarch". It is taken from the band's fifth album, entitled Imperial, which is set for release via Silver Lining Music on January 29th, 2021.
"'Monarch' is an epic, dynamic song about the traditional attributes of mankind. The belief that showing compassion and kindness is a sign of weakness." explains drummer Martin Lopez. "The lack of direction and guidance in society is turning younger generations into violent and destructive creatures," furthers vocalist Joel Ekelöf, "because they are living in an age where bullies are kings and the rest are prey."
On the making of the video, Lopez comments: "Making videos is a difficult task because it means that you need to hand over the control of your music to someone on the outside. You want to make a video that not only represents the lyrical content but that also captures the atmosphere and emotion of the song and for that you need to find a producer that has the capability of understanding and transforming all these words and notes into images and I think we found the right person in Daniele Zed Berretta? It was a pleasure to work with him and we're very happy with how the video turned out."
"'Monarch' is an epic, dynamic song about the traditional attributes of mankind. The belief that showing compassion and kindness is a sign of weakness." explains drummer Martin Lopez. "The lack of direction and guidance in society is turning younger generations into violent and destructive creatures," furthers vocalist Joel Ekelöf, "because they are living in an age where bullies are kings and the rest are prey."
On the making of the video, Lopez comments: "Making videos is a difficult task because it means that you need to hand over the control of your music to someone on the outside. You want to make a video that not only represents the lyrical content but that also captures the atmosphere and emotion of the song and for that you need to find a producer that has the capability of understanding and transforming all these words and notes into images and I think we found the right person in Daniele Zed Berretta? It was a pleasure to work with him and we're very happy with how the video turned out."
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