Kostas Panagiotou, the member of the funeral-doom metal band Pantheist, posted yesterday (September the 16th) an interesting message on the doom-metal.com site. Here it is:

"Firebox Records has established a new sub-label 'Firedoom Music' to separate
their catalogue into more coherent sections. This is mostly done in order to
give artists on both labels the distribution and promotion they deserve.

The basic differences between the labels are:

FIREBOX RECORDS - The flagship of the company. Under the 'Firebox Records'
name the label will be releasing more "mainstream oriented" albums with full
promotional support.
Most of these bands will also gig and tour regularly.
Bands: Swallow The Sun, Total Devastation, Grave Flowers, Shadow Cut, The Eternal etc.
New signing: Fall of The Leafe (Finland)

FIREDOOM MUSIC - The finest of the underground (doom) metal. Under this
name the label will be releasing the more underground-oriented bands with
promotional support that is more geared towards that area. Bands: Aarni, Mar De Grises, Umbra Nihil, Until Death Overtakes Me, Woods of Belial, Tyranny.
New signing: Forest of Shadows (Sweden)".

www.doom-metal.com