Apocalyptica - Launch Music Video For The Second New Single
Apocalyptica's forthcoming full-length, Cell-0, will be released on January 10th, 2020. The cello masters now premiere a brand new video, for the second single "Rise". The clip for this song was helmed by the director Lisa Mann.
States the group: "Achingly beautiful, "Rise" enacts the humanity that we all share and the power and gravity of one-on-one interactions. "Rise" evokes and raises a very important series of emotions and observations; where are we, as human beings, heading towards. We want to raise awareness and make everybody uncomfortable, we want people to take notice, to stop and think."
Video director Lisa Mann commented: "The idea was to make a video that was whimsical and captivating, that would transport the viewer into an alternate dimension that mirrors our society and today's importance of compassion and empathy. Characters in this world fall and rise again, and ultimately come together to help each other rise."
States the group: "Achingly beautiful, "Rise" enacts the humanity that we all share and the power and gravity of one-on-one interactions. "Rise" evokes and raises a very important series of emotions and observations; where are we, as human beings, heading towards. We want to raise awareness and make everybody uncomfortable, we want people to take notice, to stop and think."
Video director Lisa Mann commented: "The idea was to make a video that was whimsical and captivating, that would transport the viewer into an alternate dimension that mirrors our society and today's importance of compassion and empathy. Characters in this world fall and rise again, and ultimately come together to help each other rise."
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